INNOVATION

In the world of jewellery, tradition has always been a cornerstone. For centuries, master artisans have honed their craft, creating […]

In the ever-competitive world of skincare, luxury brands are continuously seeking unique ingredients that combine science with indulgence. One such

Did you know that the phrase “A diamond is forever” was coined by De Beers in 1947? This iconic slogan,

The sight of sparkling adornments or high-end fashion comes into the minds of many when thinking about diamonds. But few

Diamonds have long been celebrated for their unmatched brilliance and timeless beauty, but in recent years, a captivating trend has

Can artificial intelligence redefine the timeless art of diamond design? We live in a world where constant innovation drives industries

The sky is the limit—but what if the next glittering stone on your ring finger didn’t come from the depths

A diamond can do both! Even though they have become famous for their symbol of luxury and beauty, their use

Amidst rapid changes in consumer behaviour, organizations have increasingly adapted and integrated new strategies to stay “up to date” to

Diamonds, often perceived as flawless and perfect, are in reality products of nature with their own unique characteristics. One such feature is

Diamonds have long captivated humanity with their brilliance and durability, symbolising eternal love and status.  However, one of the most

While often synonymous with luxury and adornment, diamonds possess exceptional physical properties that make them invaluable across a spectrum of industries

In the glittering world of fashion, diamonds have always been the epitome of luxury and elegance. Now, with the advent

While diamonds are often celebrated for their metaphysical and spiritual significance, their role in modern medical technology is equally remarkable

The professionals in the diamond industry use various advanced tools to identify a diamond’s nature and colour origin. Some of

Diamonds: Beyond the Sparkle When you think of diamonds, you probably picture beautiful jewellery that symbolizes wealth and beauty. But

Have you ever wondered where diamonds are used besides jewellery? Diamonds have been used in the medical field for a

Who says that diamonds only appeal to women? Surprisingly, they are also very popular among scientific researchers, who have found