Did you know that the phrase “A diamond is forever” was coined by De Beers in 1947? This iconic slogan, considered one of the most effective in advertising history, has cemented diamonds as the ultimate symbol of eternal love. But…
A diamond is not just a product. It is so much more than that. It is a symbol of many things, including emotion and timeless beauty. Buying a diamond piece is an experience; A successful diamond brand will set itself…
The sight of sparkling adornments or high-end fashion comes into the minds of many when thinking about diamonds. But few people notice the hidden potential in diamond dust, which comes as fine particles from diamond cutting and polishing. Though these…
Diamonds have long been symbols of wealth, power, and desire, capturing not just the eyes but the imagination of readers across generations. These glittering gems are often central to the stories we love, appearing as markers of status, tokens of…
Few symbols in the world carry as much weight as the diamond. Universally admired, these precious stones have long been associated with wealth, love, power, and even conflict. So, it’s no surprise that diamonds have also found a permanent place…
Impressionism, a revolutionary art movement that originated in France in the late 19th century, is renowned for its focus on capturing the essence of a moment, often employing loose, spontaneous brushwork and vibrant colours applied directly to the canvas. Emphasising…
Diamonds have long captivated us with their unparalleled brilliance and timeless beauty. Yet, their allure extends beyond mere aesthetics. Throughout history, diamonds have been intertwined with astrology, believed to harness celestial energies and align with the cosmos. As personalized and…
Diamonds have long been celebrated for their unmatched brilliance and timeless beauty, but in recent years, a captivating trend has emerged in the jewellery industry: the collaboration between artists and jewellers. These partnerships are producing some of the most innovative…
Picture yourself at the centre of the court, at the 1987 US Open. You are Chris Evert, one of the most formidable tennis players in the world, and in the midst of the match, your diamond bracelet comes undone, falling…
As the curtains close on At the 2024 Venice Film Festival, the red carpet has dazzled with a brilliance all its own. The star of the evening was not only the array of stunning diamond jewellery but also Nicole Kidman,…