📝 Editorial Guidelines

When it comes to writing articles about diamonds for our Editorial section, we want you to feel inspired and passionate about the topics you choose. Your enthusiasm will shine through in your writing, making your articles more engaging and enjoyable for our readers. Here are some guidelines to help you create informative and captivating content.

💖 Choose Your Passion

You are free to choose any topic you are passionate about and would like to write about. Think about what excites you the most about diamonds or jewellery. Is it their rich history, scientific properties, or cultural significance? Perhaps you are fascinated by the stories behind famous diamonds like the Hope Diamond or the Koh-i-Noor. Exploring the historical journey of diamonds or their role in myths and legends can provide a compelling narrative that draws readers in.

🔬 Science and Technology

If you have a keen interest in science and technology, consider delving into the geological processes that form diamonds deep within the Earth. You might also explore the differences between natural and lab-grown diamonds, or the innovative uses of diamonds in technology and medicine. Articles that explain complex concepts in an accessible way can be both educational and intriguing.

👗 Fashion and Design

For those with a flair for fashion and design, writing about current trends in diamond jewellery or the craftsmanship behind custom pieces can be very engaging. Highlighting the stories of iconic jewellery houses or the diamond pieces worn by celebrities can add a touch of glamour and appeal to a wide audience.

🌍 Ethical and Environmental Issues

Ethical and environmental issues are crucial topics that resonate with many readers. Investigate the impact of diamond mining on the environment and local communities, and discuss the importance of conflict-free diamonds and sustainable practices. By addressing these issues, you can provide valuable information that helps readers make informed choices.

💬 Personal Stories and Practical Advice

Personal stories and experiences can add a relatable and heartfelt dimension to your articles. Share personal anecdotes or stories from others about meaningful diamond pieces and the memories attached to them. Offering practical advice on buying diamonds, as well as tips for their care and maintenance, can also be very useful for readers.

🎨 Artistic and Literary Aspects

If you have a creative streak, consider exploring the artistic and literary aspects of diamonds. Write about how diamonds have been depicted in art, literature, and pop culture. These unique angles can make your articles stand out and capture the imagination of your audience.

✍️ Writing Style and Structure

Keep your writing clear, concise, and accessible. Use a conversational yet professional tone. Ensure your articles are well-structured with a logical flow, and use headings and subheadings to break up the text. Including high-quality images, infographics, and diagrams can also help to illustrate your points and keep readers engaged.

✅ Proofreading and Fact-Checking

Remember to proofread your work thoroughly to eliminate any errors and ensure clarity. Fact-check all information from reliable sources to maintain accuracy and credibility.

By following these guidelines and choosing topics that genuinely interest you, you will create informative, engaging, and accessible articles that captivate our readers.

📅 Guidelines v1.0

📜 Article Length

  • Minimum: 500 words.
  • Maximum: None, but consider splitting articles over 2000 words into multiple parts.

🇬🇧 Spelling and Grammar

  • Use UK spelling consistently throughout the manuscript (e.g., “jewellery” instead of “jewelry”, “colour” instead of “color”).
  • Check for spelling and grammatical mistakes using tools like Grammarly or ChatGPT (UK settings).

🛠️ Suggested ChatGPT Prompts

  • Please proofread this article for spelling, grammar, and punctuation errors (UK English).
  • Can you review this article and suggest improvements to ensure it has a professional and engaging tone (UK English)?
  • Please check this article for consistency in terminology related to diamonds (UK English).
  • Can you review this article for clarity and readability, and suggest any changes to improve it (UK English)?
  • Please review this article for factual accuracy about diamonds and suggest any corrections or improvements (UK English).
  • Can you suggest improvements to this article to enhance its SEO performance (UK English)?
  • Can you suggest ways to make this article more engaging and interesting to readers (UK English)?

🖼️ Images

Recommendations for Finding Images

  • Use GPT-4 to Generate Images: Try to use GPT-4 to generate images first before searching for paid images.
  • Assistance for Non-Subscribers: If you do not have a GPT-4 Plus subscription, you can ask us to generate images for you. Just provide a detailed description of what you are looking for.

Sites for Finding Stock Images:

🔗Always make sure to include the links!

Primary Sources (try these first):

🔓 We prioritize using free, open-source images. If a paid image is absolutely necessary, you must provide a clear justification and contact your supervisor for approval.

Paid Image Sources:

📸 Stock Photo URLs Example

⏰ Deadline for Weekly Articles

Content and Structure (Suggestions)

  • Start with a Hook: Begin with an interesting fact, statistic, or anecdote to grab the reader’s attention.
  • Clear Introduction: Briefly introduce the topic and outline what the article will cover.
  • Logical Flow: Ensure the article follows a logical structure with clear headings and subheadings.
  • Concise Paragraphs: Keep paragraphs short and to the point, ideally 3-4 sentences each.
  • Use Bullet Points and Lists: Break up text with bullet points or numbered lists to make information easier to digest.

Language and Tone (Suggestions)

  • Engaging Tone: Write in a conversational, yet professional tone to keep readers engaged.
  • Avoid Jargon: Use simple language and explain any technical terms or industry jargon.
  • Variety in Sentence Structure: Mix short and long sentences to maintain reader interest.

Content Specific to Diamonds (Suggestions)

  • History and Origin: Include interesting historical facts or the origin of diamonds.
  • Types and Characteristics: Explain different types of diamonds and their unique characteristics.
  • Educational Content: Provide educational content about diamond grading, cuts, clarity, and carat weight.
  • Cultural Significance: Discuss the cultural and symbolic significance of diamonds in various societies.
  • Sustainability and Ethics: Address ethical considerations and sustainable practices in the diamond industry.

Capitalization Rules for Titles

  • Capitalize the First and Last Words: Always capitalize the first and last words of the title.
  • Capitalize Major Words: Capitalize nouns, pronouns, verbs, adjectives, adverbs, and subordinating conjunctions (e.g., because, although).
  • Do Not Capitalize Minor Words: Do not capitalize short prepositions (e.g., at, by, for, in, of, on, to, up), coordinating conjunctions (e.g., and, but, or, nor), or articles (e.g., a, an, the) unless they are the first or last word of the title.
  • Example: “The Best Ways to Choose an Engagement Ring”
    • First and last words are capitalized.
    • Major words (“Best,” “Ways,” “Choose,” “Engagement,” “Ring”) are capitalized.
    • Minor words (“to,” “an”) are not capitalized.

Research and Accuracy (Suggestions)

  • Fact-Checking: Ensure all information is accurate and up-to-date. Verify facts from reliable sources.
  • Cite Sources: Properly cite any sources or references used in the article.
  • Avoid Plagiarism: Ensure all content is original and properly attributed.

Engagement and Interaction (Suggestions)

  • Ask Questions: Pose questions to the reader to engage them and encourage them to think.
  • Call to Action: Include a call to action, such as inviting readers to share their thoughts.

Proofreading and Editing (Suggestions)

  • Proofread Thoroughly: Carefully proofread the article to eliminate any spelling or grammatical errors.
  • Peer Review: Have another team member review the article for additional feedback.

Share (Suggestions)

  • Share best practices and your insights with the rest of the team!

💡 Use of AI

We encourage new ways of thinking and doing, continually pushing the boundaries of what is possible. Appropriate use of AI is not against our guidelines. AI can assist with and generate useful content in exciting new ways. We believe in the power of AI to transform the ability to deliver helpful information. AI has the ability to power new levels of expression and creativity and to serve as a critical tool to help people create great content for the web. Our primary goal is to create content that benefits readers, not just to rank higher on search engines. If you see AI as an essential way to help you produce content that is helpful and original, it might be useful to consider.