The main factors that defines a diamond’s foundational value are the 4 Cs: carat, colour, clarity and cut. However, there are many other factors that determine the price you pay for a diamond. In this article, we will delve deeper…
A diamond is not just a product. It is so much more than that. It is a symbol of many things, including emotion and timeless beauty. Buying a diamond piece is an experience; A successful diamond brand will set itself…
Have You Ever Thought About Investing in Diamonds? Traditional financial markets are facing growing volatility, so investors are looking to diversify their portfolios more than ever. Among many alternative assets, diamonds have emerged as a compelling investment option. Why, you…
A diamond can do both! Even though they have become famous for their symbol of luxury and beauty, their use extends far beyond the traditional role in the jewellery industry. Diamonds have been recently unvalued as key players in quantum…
More and more people are starting to buy diamond jewellery, but what impact does this demand have on the future of our planet? The new generation has largely shifted their focus on sustainability and caring for our planet. How can…
Thinking of Buying a Diamond? Here is Your Guide to Choosing and Understanding their Value Are you planning on buying a diamond but feeling overwhelmed about where to start? Whether you are searching for the perfect gift or want to…
While still being cherished for their traditional allure, diamonds are evolving thanks to changes in consumers’ preferences and emerging global trends, reshaping their role in the jewellry market. From using sustainable practices in production to customizing the final piece, the…
Social media and communication channels have completely changed business in the past few years. We have witnessed this trend in the worlds of fashion, cosmetics and jewellery. Ambassadors, often celebrities and influential figures, boost brands in the eye of the…
Have diamonds kept their timeless allure? Going from raw uncut diamonds to customized pieces… let’s dive deep into their evolution! Ancient Beginnings Although diamonds have been naturally forming within the Earth for millions and millions of years, they were only…
It’s been over 70 years that we have started to make synthetic diamonds, but what is the difference between them and natural ones? The distinctions and resemblances between laboratory-grown diamonds and natural diamonds stimulated considerable debate and interest. Diamonds symbolize…