Amidst rapid changes in consumer behaviour, organizations have increasingly adapted and integrated new strategies to stay “up to date” to secure long-term growth. In the luxury sector, this transformation is particularly evident, as the industry is challenged to maintain its…
Diamonds, often perceived as flawless and perfect, are in reality products of nature with their own unique characteristics. One such feature is the inclusion – a natural imperfection within the diamond’s structure. These inclusions are not flaws in the traditional sense; rather, they are…
Diamonds are seen as something tremendous and mesmerizing, and they undoubtedly are. However, with every good comes a bad, and the diamond industry is no exception. Despite the industry’s best efforts to mitigate these negative effects, they cannot be entirely…
Diamonds have long captivated humanity with their brilliance and durability, symbolising eternal love and status. However, one of the most fascinating and lesser-known aspects of these precious stones is their potential origin from outer space, leading to the creation of…
You may be familiar with the movie Blood Diamonds, featuring renowned actor Leonardo DiCaprio, and have pondered the authenticity of its storyline. Blood diamonds, which are also called conflict diamonds, are diamonds mined in war zones. They are sold for…
Diamonds are found worldwide, from caves to rivers, from Asia to Africa, but many seem to forget the tropical diamonds found in South America. They may not be among the largest producers of diamonds globally, but they were undoubtedly among…
The world of diamonds is often associated with natural beauty and luxury, but another intriguing facet of the diamond industry is the development of synthetic diamonds. These man-made gems, often indistinguishable from their natural counterparts, have a rich history filled…
Diamonds are and will always be something to which humans are drawn. There are many social, mental, physical, and other implications created for whoever owns or possesses one. Wearing a diamond or even just holding one brings a sense of…
The future of the diamond industry is extremely bright, with many new opportunities and advancements already underway. From the industry’s growth in profit to the discovery of even more extraordinary diamonds, and even lab-made diamonds rivalling the best natural ones,…
Not long ago, a woman walked into a high-end jewellery store, not in search of the most expensive diamond, but in pursuit of a piece that resonated with her personal journey. She bypassed the large, glittering diamonds and instead chose…