The Diamond Rainbow
When you are searching for a diamond, one of the quality you are looking for is the purity of the gem. In the case of the diamond, a stone made of a single element –carbon, you normally seek for the…
Category TIM & CO.
The story behind the famous slogan : A diamond is forever
You have probably all heard this expression: A Diamond Is Forever. If you think it has anything to do with James Bond, that was a good guess but we are talking about something else! With Ian Fleming’s novel ‘Diamonds Are Forever’ written…
The History of the Swiss Watchmaking
Swiss watches have been the source of dreams for centuries thanks to their excellence and incomparable quality. But, do you know how Switzerland became the undisputed master of watchmaking? The origins of the Swiss watchmaking industry As surprising as it…
Magic Size: A Guide to Optimize Our Diamond Purchase
Diamonds are valued according to four main characteristics, the famous 4Cs – Color, Clarity, Cut and Carat weight. Each of these attributes is used to describe the stones with standard notions in order to compare the stones equally everywhere in the…
Fluorescence in Diamonds
Imagine the scene, you are at a nightclub, ready to celebrate your recent engagement. Then, you pass under an ultraviolet lamp and your diamond ring starts to glow a strange blue light. What’s going on? Is it a fake diamond…
How to not be THAT guy: The Men’s Guide
Welcome to the guide of: How to not be THAT guy! The guy in the jewelry shop who is sweating with the look of fear and panic, who is just going to point on a piece and lay down his…
The Symbolic Meaning of Diamonds Throughout the Centuries
Diamonds are undoubtedly powerful gemstones! People have always attributed great virtues and powers to them. Up till this day, these beliefs have survived over the centuries and have influenced our imagination around diamonds. Let’s discover together how the symbolism of…
The Use of Jewels/Gems in Watchmaking
Do you know that your mechanical watches contain jewels? Most modern movements include sapphires or rubies in their concepts. So, what is their function? Is a diamond watch just for beauty? Let’s take a look at the purpose of these…
B for Blockchain
What do you think of blockchain? A very popular word nowadays, from cryptocurrency, traceability, transparency, and sustainability. Let’s delve deeper into what blockchain is and how it is applied to the watches and jewels market. Blockchain is meant as an…
A Peek Behind the Narrative of “Right-Hand Rings”
Women all around the globe, just like you, have highlighted the importance of honouring its greatest accomplishments by embellishing their right-hand fingers. Don’t get carried away, this isn’t a replacement for an engagement nor wedding ring, but a piece that…