You have probably all heard this expression: A Diamond Is Forever. If you think it has anything to do with James Bond, that was a good guess but we are talking about something else! With Ian Fleming’s novel ‘Diamonds Are Forever’ written…
Swiss watches have been the source of dreams for centuries thanks to their excellence and incomparable quality. But, do you know how Switzerland became the undisputed master of watchmaking? The origins of the Swiss watchmaking industry As surprising as it…
Diamonds are valued according to four main characteristics, the famous 4Cs – Color, Clarity, Cut and Carat weight. Each of these attributes is used to describe the stones with standard notions in order to compare the stones equally everywhere in the…
Imagine the scene, you are at a nightclub, ready to celebrate your recent engagement. Then, you pass under an ultraviolet lamp and your diamond ring starts to glow a strange blue light. What’s going on? Is it a fake diamond…
Welcome to the guide of: How to not be THAT guy! The guy in the jewelry shop who is sweating with the look of fear and panic, who is just going to point on a piece and lay down his…
Diamonds are undoubtedly powerful gemstones! People have always attributed great virtues and powers to them. Up till this day, these beliefs have survived over the centuries and have influenced our imagination around diamonds. Let’s discover together how the symbolism of…
Do you know that your mechanical watches contain jewels? Most modern movements include sapphires or rubies in their concepts. So, what is their function? Is a diamond watch just for beauty? Let’s take a look at the purpose of these…