Italy has an interminable history of jewellery, going back to the Etruscan period and their famous use of gold. Multiple iconic jewellery brands started their success in Italy, like the worldwide known jewellery brand Bulgari. Italy has always been an artistic country, rich in culture and designs inspired by its secular history of foreign and local influences.
With this history, gold jewellery has become a stamp for the Italians and created the tradition to pass on jewellery from generation to generation to outline heritage and status. It is common to gift gold jewellery, especially during a christening or an essential life celebration.
Being Italian myself, I have always been gifted jewellery, especially from my grandparents or family. It signifies a tradition moving on, a token of remembrance of older generations, and a symbol of unity and membership.
With this being said, many Italian jewellery brands based themselves on traditional values and artwork. Also, the divine craftsmanship is well-appreciated by Italians and foreigners, making them feel the jewel they are wearing is more memorable. It is popular to produce gold chains in Italy as the quality and craftsmanship are higher than in other places, all at very reasonable prices. Often, these chains incorporate religious symbols or charms.